Inspired by Hanbang. Connected by Community.
Created for Your Healthiest Skin.
Beauty of Joseon blends centuries-old traditions handed down from the Joseon Dynasty with clean, innovative formulas designed to transform your skincare routine.
What is Hanbang?
Hanbang is traditional Korean medicine based on natural ingredients with therapeutic properties, a historical practice that remains widely known and used in Korea today. Our Hanbang-infused skincare combines these time-honored herbs with lab-backed, clinically effective ingredients.
Developed from the historical teachings recorded in the Gyuhap Chongseo, a Joseon-era encyclopedia written by female scholar Yi Bingheogak. Consciously created to care for all skin types.
Our Purpose
Beauty of Joseon started with a single question: What if we took the history of Hanbang and transformed it into skincare you’d want to carry everywhere and show all your beauty-obsessed friends?
With the launch of our now-iconic Relief Sun, we changed the way you thought about sunscreen. Everything we launch we’ve created continues this key philosophy: beauty essentials that are not only easy to use and intriguing, but also deliver the results to back up the hype.
We’re grateful that you’ve shared our love for elegant, joyful skincare inspired by Hanbang—and we hope you’ll continue joining us on this journey, every step of the way.
Our Mission
We create Hanbang-inspired skincare that’s unique to your routine, gentle on skin, and always effective. As a cruelty-free brand, we develop all of our products without animal testing. We believe healthy skincare habits blended with traditional self-care rituals can enrich your daily life.
Team BOJ
Inspired by Hanbang
Most of our concept ingredients have been widely used in hanbang medicines.
Fine hanbang ingredients help to soothe and heal the fatigued skin.
Created for Your Healthiest Skin
All our products are carefully crafted to result in the best skin condition with hanbang and modern ingredients.
The synergy of traditional and modern ingredients strengthens the product’s effectiveness while minimizing the risk of irritation.
Our products have also undergone HRIPT (Human Repeat Insult Patch Test) to ensure they are gentle and safe for all skin types.
Connected by Community
Our BOJ community is a quintessential part of our brand.
With 700K followers on Instagram and 220K followers on TikTok, we actively engage with our Beauties
to build strong relationships and listen to their feedback.